Hi!
I’m a product designer who specializes in bringing order to ambiguous spaces. I work at the intersection of user behavior, business strategy, and explore how AI can accelerate workflows, personalize interactions, and unlock smarter product ecosystems.
Customer Incentives
Digitizing 10 offline incentives for 2000+ customers. Led the UX design of a complex 10 program incentives for US Foods, transforming offline rebate chaos into a digital experience that drove +14% MOXe adoption and +9% weekly spend.
Sellers Dashboard
Cutting credit hold resolution time for 200+ territory managers. Designed a mobile-first, real-time workspace that surfaced credit-risk early, unified fractured workflows, and replaced hours of manual tracking with proactive insights.
Fraud Alert
Real-time fraud response for 1,000+ Credit Union members. Led UX for a real-time fraud alert feature on Fiserv’s credit union platform, turning a process that required calling support into a self-serve experience designed for high-stress, high-stakes moments.
